Want a tour of the
Business Map?

Build a sustainable, six figure wedding photography business

No gimmicks, just heart-filled coaching – straight up

Worn out from endless, sleepless nights, obsessing over your next lead? Sick of piecing together conflicting strategies, to no avail? Ready to let your light burn bright while scaling your business with clarity?

I feel you, I hear you. I’ve been there.

Welcome to my community where you can make your big, unrealistic goals a reality and escape the dreaded traps. Through my 12-month online course, we’ll cover and dissect EVERYTHING you need to create a thriving, 6-figure business.

You’re out there capturing, celebrating love. It’s time to celebrate you. Today’s the day you’ll chase your dreams and power-up a business that you’re truly proud of.

Exactly the way you want it to be, unapologetically yours.

It's time to design the life you want.

Simple and empowering.

No jargon, no fuss.

You’ll be joining a group of like-minded, self-motivated talent who’re sharing the same journey. Supporting you each step of the way, forming lifelong connections, it’s an amazing community that’ll grow with you. 

And now it's your turn.

Stronger together, I’ve helped hundreds of wedding photographers discover their boundless potential and level up their business. 

Here’s what we’ll cover together:


Creative Business Overview
Creating Your Perfect Client Avatar
Napkin Business Plan
Mindset Training
Finding Your Superpowers
Sales Funnel


Client management systems
Booking systems


In-Person Meetings that Convert
Online Meetings
Best Meeting Booking System
Questions to Ask
Killer Booking Systems


Mindset Around Money
Pricing (so you can charge more)
How to Price Test Your Market
How to Price Destination Jobs
How to Price Elopements
Secrets to Upselling
Best Ways to Take Payments
Breakdown of Price Guides
Bank Account Structure
Price Staking Strategy


Complete Website Breakdown
Handy Website Tools
Sales-Driven Copywriting


Intro to Instagram
Mindset to Conquer Instagram Anxiety
How to Create Converting Content
Instagram Analytics "Google Sheets"
Profile (Bio, Profile Pic, URL)
How to Caption for High Engagement
Best Crop for Images, Videos and IGTV
How to Use IGTV to Boost your Brand
Carousel .PSD Templates & Instructions


Google Business Overview
Google Console
Google Analytics
How to Use Plugins to Boost Your SEO
How to Get More Reviews
How to Write for Better SEO
Google Ads [with Google Gun]


A proven, lead-a-day strategy
Slow Burning Marketing
Firecracker Marketing
Social Media
Pinterest [with Pinterest Expert]
Publicity Stunts
Brain Mapping
Product Placement
List Building
Styled Shoots
Magazine Submissions


How to Brand Your Business
Website [with Special Guest @Byleelou]


Canned Emails & Templates
Email Templates
Stop Email Ghosting
Productivity Mindset
The 80/20 Rule


All group calls from past workshops are added into the course. Hours of masterminding!

Client Meetings

 Showit website

Showit Introduction
Installing Templates
Setting up Your Brand
Installing Fonts
Layout Design
Installing Plugins

[bonus module]


Facebook Ads Introduction
3-Step Blueprint - Formula for Ad Success
Facebook Ads Manager & Pixel setup
Walk through setting up your first Ad
Creating the right audiences

Sales Secrets to 6-fig

Sales Mastery
Sales Web Pages Done Right
Super Secret Sales Copywriting
Sales Made Easy
Sales Funnel
Pic-Time Sales Automations

New Modules


"The Business Map course is a real game changer for me. It has given me the framework I need to take my business to the next level. All I need to do is put all of Jai's teachings into practice and I have no doubt that success will follow. Thank you Jai for giving me the clarity, guidance, tips and encouragement I need to pursue my dream life! 

Do you feel like you’re always searching for the next step? 

You’re not alone, that's exactly how Lei Lei felt. Without clarity, she was struggling with how to make impactful use of her time, holding her business back from levelling up. 

~ Lei Lei Clavey

Ready to level up and make money
from doing what you LOVE?

Woo your perfect clientele and get leads every week – painlessly.

Have you been struggling to get your wedding photography business off the ground for years?

Are you maxed out with weddings but don't have any time to yourself or don't make the money you want?

Do you want to pivot into doing more elopements and don't even know where to start or what to charge?

Create a business that thrives all year round.


Hey, I'm Jai Long

I love photography and the freedom a business brings.

It wasn’t always “easy” though. Cue the classic sob story throwback. I grew up in government housing, dropped out of school, and experienced homelessness twice. I remember when I thought it would be impossible to live a heart-filled life, let alone make six figures with a camera.

Yet here we are.

My first wedding photography business, Free The Bird, was dreamt to life in 2013.

Since then, I’ve been awarded the '30 Rising Stars' by Rangefinder Magazine and 'Runner Up Australian Wedding Photographer of the Year' by Capture Magazine. I’ve presented at the biggest photography conferences, including Way Up North in Europe, WRKSHP in New York and Field Trip in Los Angeles. I’ve had the privilege of teaching LIVE events all over the world.

Bringing it back to the present, I’ve now built several six & Seven-figure businesses and have helped hundreds of wedding photographers do the same. It is powerfully rewarding to see my community go through life-changing transformations, stepping into their empowered selves.

So, let me ask you, what’s holding you back?!

I have 100% confidence and faith that once you unleash your true potential, you too can have that successful career.

Believe in yourself, fearlessly.

Do you want to grow your business and experience the freedom, income and fulfilment that comes with it?

Let’s smash it together and get you those long-awaited results. Your success is mine too. 

The 12-month deadline keeps you accountable to putting the hard work in. With our active, thriving community, you’ll find the determination and passion you need to flourish.

The Business Map is designed to transform your business in 12 months.

12 Month Access

Monthly Group Calls

Masterminds with Jai Long

"Despite the huge time zone difference I'm always super excited to join Jai and the rest of the group at the monthly zoom calls. Jai takes all the time it needs to answer all our questions – no matter on which topic – and I truly appreciate his honesty and inclusive way in his course. No top to bottom teaching. We create and support each other as a group on the same eye level."

~ Chris Zielecki

Connect with the Business Map community on one of my bi-monthly group coaching calls. A welcoming, open-minded place where you can ask your burning questions while going through the program.

Masterminding together, the calls cover anything and everything! Whether it’s tips on shifting your mindset, gaining clarity or getting some much-needed direction, we’ll strategise epic solutions to accelerate your business.

Can’t make the calls? No stress. Submit your questions to me directly and they’ll be answered, recorded and uploaded into the Business Map for you to go over in your own time. I’ve got you

Join the Community.

~ Kate Harley Tee

A community that cares, authentically.
Cheering you on, keeping you on track

"I recently signed up to Jai Longs Six Figure Business Map. I was quite nervous at first because I've signed up for things before and haven't followed through well, but I really felt this one was going to be special. Jai has been amazingly supportive, constantly checking in and keeping us all motivated. He actually knows us by name and really cares about our success. He's honest and vulnerable and shows that he's human and has hiccups along the way just as much as the rest of us. It's been really inspiring so far and I feel like my new skills are setting my business on a new path."

You can’t fake “social proof”.

she’s not the only one.

It’s time to design the life you want.

If Kate did it, you can too.

"It's been amazing. I honestly don't know what I would do without it "

~ Kate Roberge 

We don't hide anything here!

Want to meet some of the Sailors?


Milestone Awards

Creating a business that you’re proud to call your own is hard work. And a lot of the time, in the wedding photography industry, we do it alone. Don’t you wish you had others to share your little and big wins with along the way?

Say no more. Say hello to the Milestone Awards system.

Here, we’ll celebrate your triumphs. Happy dances and virtual pats on the back, you deserve to feel immensely proud of your achievements.

Business shouldn’t just be “business”. It’s about finding your community and relishing the fun of it all.

Which milestone are you ready to hit over the next 12 months?

 "Jai loves motivating creative entrepreneurs to find a love and excitement about running a business. Jai's story is inspirational and his wealth of knowledge gives us the tools to guide ourselves and our business to gain the enjoyment and success we are all looking for."

~ Danelle Bohane (NEW ZEALAND)

"More than just a vehicle for the best hair in the business, Jai is the one you want on your team if you're new to the game, or established and in a funk. I've been fortunate enough to teach alongside this weapon on nearly as many continents as our country has had prime-ministers in the last few years, and the phrase "real deal" barely covers either his dress sense or his cavernous enthusiasm and knack for tackling the stuff everyone else is afraid to."

~ Oli Sansom (AUSTRALIA)

"Jai is an incredible entrepreneur, but even more, he is so talented at teaching others the skills, processes, and techniques he’s used to achieve success across multiple businesses. His down to earth personality comes through in his teaching, making it so approachable."

~ Dylan Howell (USA)

"Jai sabe cómo motivar y crear negocios. Cuando supe de su curso "Business map" no me lo pensé dos veces.

Siempre he pensado que la inversión en educación es imprescindible para cualquier que quiera llevar su negocio o su persona a otro nivel. Y no podía haber elegido mejor. Jai no sólo habla sobre negocios y fotografía, sino que su aproximación ecléctica a todo el contenido lo hace una experiencia total, mucho mayor que simplemente un curso para fotógrafos de boda.

The Business map es perfecto para gente que como yo, lleva años en la industria, como para aquellos que quieran empezar. Es tanto contenido y de tanta calidad que en un principio puede abrumar, ¿lo mejor?, que está tan bien estructurado que es súper fácil de seguir y de estudiar. Jai te habla directamente, sin artificios, centrándose en lo que de verdad importa, y eso es de agradecer.

Ojalá todo el mundo tuviese la oportunidad de acceder a un curso así, de esos que realmente te cambia la vida y la forma de entender los negocios. Para mí ha sido un descubrimiento que no puedo parar de recomendar. Si quieres dar un salto de gigante, este curso es el lugar ideal".

~ Joy Zamora (SPAIN)

Just a few reviews from the sailors...


The Business Map is a 12-month, self-paced online course is for wedding photographers and videographers at any level in their career. Covering the business (not creative) aspect, it doesn’t matter if you’re just starting out or if you’ve been in the industry for years.

It's always a good time to upskill and explore how you can better serve your clients with the service they love! You’ll also be joining a wildly passionate and supportive community – we’re stronger together.

Yes, of course! I'm here for you every step of the way. Plus, you’ll be welcomed into the exclusive 'Six Figure Business Map' Facebook group where everyone’s helping each other through.

You will also have access to monthly LIVE group calls, where we’ll discuss any questions you have and get your business skyrocketing!

The Business Map is a 12-month online program. This is to create an exclusive and committed group of individuals who’re ready to level up together. During the 12 months you’ll have access to all new content and updates.

Yes, we sure do! One payment a month for six months.
We charge in USD because our audience is from all over the world, not just Australia. USD is an international currency and makes it easier for most.

Once you enrol into the Business Map course, you’ll be emailed instructions for setting up your membership account. You’ll be able to login at any time and go through the course at your own pace. Please ensure you have a Wi-Fi connection to watch the videos.

Inside the course, you’ll find a link to join our secret Facebook group where you can get support and connect with others on your journey.

Yes, new videos will be added to the course. We encourage the Facebook group to suggest videos they would love to see in the course and add them in for free.

The Business Map price will rise with the extra content, but once you’re in and have paid for the course, that’s it!

The course is all about BUSINESS. Not shooting photography or videography. It will work perfectly for both photographers and videographers. In fact, we have many videographers inside the program right now... killing it.

The course has english captions and Spanish subtitles that can be turned on and off as you need.


"Sharing a win!

Before this course I only had one package which included probably too much value and not much room to upsell anything. I've since changed that and I'm now consistently making enough to hit six figures, even if they choose my smallest package AND even during all of this uncertainty in Victoria 🙌
I've noticed with all of the different options I'm offering it gives me more touch points with my couples to educate them, give them more value and connect more.

~ Justine Missen

"This is the best fkn course on the planet for wedding photographers."

Are you ready to hit unrealistic goals and take your business to another level?