5 Marketing Myths to Bust in 2022

marketing myths to debunk in 2022

January 13, 2022

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Now that the holiday season’s festivities are over, January brings us the promise of a new year and a shiny new slate.

So many ideas to explore, so many possibilities to discover…we just need to stop daydreaming and actually make them happen!! Forget the dumpster fire that 2021 was because 2022 is YOUR year to take charge.

With that being said, I want to make sure you kick off the year right by busting a few tired, old myths about marketing. Times are changing and we need to make sure we’re staying on top of what’s in/ out to give ourselves the best chance of blowing up our businesses.


Let’s debunk and leave these 5 marketing myths behind in 2022!

2022 marketing myths

Myth 1️⃣: You have to have loads of money for fancy ads and campaigns.


Busted! There are plenty of ways you can promote your biz for free or with a small budget.

If you understand who your ideal clients are and what they’re looking for, you don’t need to have a million-dollar ad campaign. You can create a buzz with a little ingenuity and strategic targeting.


Myth 2️⃣: You need to dedicate lots of time brainstorming new marketing strategies.


Nope! The most time you’ll ever spend is when you’re in the beginning stages of creating a new strategy and having to experiment until you find something that sticks.

Once you’ve found a strategy that works for you, just repurpose it (with an optional freshening up) each time you’re ready to market again. Why fix something that ain’t broke?


Myth 3️⃣: You must be present on every single social media platform.


Nuh-uh! When you try to attract everyone, you’ll win no one. You should only devote your time and energy to the platforms that align most with your dream clients and marketing strategies.

Find out where your ideal clients are hanging out, which channels are getting you the best results and spend your time there! Spreading yourself too thin minimises your impact and will only lead to you burning out.


Myth 4️⃣: You have to create heaps of content all day, every day.


False. When it comes to content, you want to focus on quality rather than quantity. Would you rather read 1 epic novel or 10 shitty, pointless stories?

Spend your time creating valuable and impactful content. Once you have that single piece of content, you can then break it up and strategically share it across your different marketing platforms!


Myth 5️⃣ (and the biggest one): Your work isn’t good enough to market yet.


Ahhhhh. If only I had a dollar for every time someone’s said this to me. This “not being good enough” self-limiting belief plagues almost every creative. We’re artists and we want to be proud of what we share with the world, I get it.

But the truth is, opting for perfectionism will inevitably lead to procrastination. The longer you put off promoting yourself, the longer it will take for you to reap the rewards of your hard work. If not now, then when?!

You ARE good enough – and it’s only upwards from here! You are already better than you were yesterday. Believe in yourself, even when it feels like no one else does.

Remember, betting on yourself is never a gamble. Stop standing in the way of your own potential. You’ve got this!


Explore Marketing with Purpose with me


If you are feeling pumped and ready to market the hell outta yourself so you can fill your books and hit those big goals, I’d love for you to join me at my upcoming live workshop ‘Marketing with Purpose’.

marketing with purpose workshop for photographers


Melbourne (GMT+11) 10AM – 26, 27 & 28th January

Los Angeles (GMT-7) 3PM – 25, 26 & 27th January

Each day will run for approximately 90 minutes. And 24-hour replays will be available for you to catch up on.


The workshop will be hosted live via our private Facebook group. You can level up with us while staying in your PJs!


The Marketing with Purpose workshop is designed for photographers and videographers across all niches. We’ll also have some killer guest speakers including Asha Bailey!


Marketing Confidence + Bullet-Proof Sales Funnel + Abundant Mindset = Exponential Growth




3 days. 3 steps. $9. Even simpler.


Make 2022 the year you purposefully focus on making the biggest impact and aligning yourself with what brings you the most happiness.🏴‍☠️❤️🥂

Meet the Author

Obsessively wordsmithing and hyping the living daylights out of anything and anyone, Mel is our word nerd and coach from Melinda Harcourt Copywriting.

You’ll also find her regularly dropping hot website/ biz tips inside the Business Map and yelling at people for downplaying their wins (“big” or “small”, every win is still a win).




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