Uncovering Your Personal Brand | with Nick Onken

March 6, 2023

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“74% of people prefer to buy from someone with an already established personal brand”





If your looking to level up your personal brand or just want to be awed by virtuosic insights from one of the worlds most sort after creatives – strap in! 

Nick Onken is the epitome of a creative genius.

Coining the term Identity Alchemy as a self imposed Creative Alchemist. Nick shares his insights from photographing some of the world’s most hyped celebrities: Justin Bieber, Usher and Tom Hanks to name drop a few.

Nick unflinchingly maps out his journey to a newly aligned creative agenda, of implementing photography to build powerful personal brands, which has culminated into collaborating with juggernaut entrepreneurs and thought leaders, such as Lewis Howes.

Nick emphasises the importance of having a well established personal brand, highlighting the economic advantages that come with it.

Crammed with actionable tips and relentless inspiration, anyone and everyone can learn a thing or two about what it takes to be a world renowned creative.





  • Working with Justin Bieber, Usher & Nike (5 mins)
  • Shooting in Turkey with Lewis Howes (9 mins)
  • GQ branding and capturing elevated realism (12 mins)
  • Aspirational communication (16 mins)
  • The benefits of having an established personal brand (10 mins)
  • Gray Vee’s branding (22 mins)
  • The rise of Jay Shetty (26 mins)
  • Rebranding and reinventing yourself (28 mins)
  • The advantages of being authentic (32 mins)
  • Pivoting to a new personal identity (35 mins)
  • The identity alchemy online course (38 mins)








Nick Onken is a world renowned photographer, host of ONKENradio podcast, and creative entrepreneur devoted to inspiring the world to create their moments. 

Nick has photographed personalities such as Justin Bieber, Tom Hanks, and Jessica Alba. He’s been featured in Fast Company, Huffington Post, and MTV. Nick has traveled to over 60 countries and 7 continents and is the author of the travel photography book, PhotoTrekking. He has photographed global campaigns for international brands such as Nike, Coca Cola and Adidas and his work has been published in magazines such as Conde Nast Traveler, Cosmopolitan, and Marie Claire

On his podcast, he’s interviewed celebrities such as Usher, Scooter Braun, Donna Karan and many others. He is the founder of the lifestyle brand, OnkenMade and has been a featured speaker for Adobe on activating creativity. He also photographs for the charity, Pencils of Promise as he believes that education is the root problem solver of our world.

Onken has created a personal brand with a whole rabbit hole of new ventures which can be found over at onken.co





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Meet the Author

Obsessively wordsmithing and hyping the living daylights out of anything and anyone, Mel is our word nerd and coach from Melinda Harcourt Copywriting.

You’ll also find her regularly dropping hot website/ biz tips inside the Business Map and yelling at people for downplaying their wins (“big” or “small”, every win is still a win).




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