Episode 265 Recap: 5 Steps to Skyrocket Your SEO

5 SEO tips for photographers


January 28, 2024

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Accompanying Make Your Break episode #265, download the FREE SEO workbook. 


With Digital Marketing Specialist, Clare Lauer, as a guest in this Make Your Break podcast episode, Jai and Clare talk about her favourite – and simplest – SEO tips to optimise your photography website.

Navigating Google’s ever-shifting landscape, they discuss turning your website into a 24/7 sales machine and using SEO to reach more of your dream clients. While SEO is always about playing the long game and putting in the hard work upfront, it can deliver years of free traffic to your site, once everything is set up and optimised.

Once you’ve created your SEO-friendly content, you can maximise your efforts by repurposing it elsewhere – newsletters, mailing list, lead magnets, social media, and more!

Covering 5 of Clare’s simple yet impactful SEO tips for photographers, you can fast forward to the following timestamps:

  1. SEO tip 1: Identify Your Keywords [12:58]
  2. Recommended tools for researching & identifying keywords [13:42]
  3. Finding low-hanging fruit [15:50]
  4. SEO tip 2: Optimise the Basics [20:21]
  5. SEO tip 3: Write for Google & humans [25:01]
  6. Including enough buying information [28:09]
  7. SEO tip 4: Brainstorm 10 blog post ideas [30:20]
  8. SEO tip 5: Track your success [39:01]
  9. Recommended tracking tools [39:33]

Say Hi to Clare 👋

The face behind CL Content Marketing, Clare works with full-service photographers across the US and Canada by taking content marketing tasks off their plates so that they can focus on their art.

Instagram: https://instagram.com/clcontentmarketing
Website: https://clcontentmarketing.com/

Meet the Author

Obsessively wordsmithing and hyping the living daylights out of anything and anyone, Mel is our in-house word nerd and coach.

You’ll also find her regularly dropping hot website/ biz tips inside the Business Map and yelling at people for downplaying their wins (“big” or “small”, every win is still a win).




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