I believe in setting big goals and taking big risks to get the success you want in life. I am a Business Coach and mentor and it’s important to me to be inspiring people with not only what I have done in the past, but with what I can do right now.
I seen so much negativity in the wedding photography industry and people really struggling throughout 2020 and for good reason, it’s been bloody hard for most of us. I didn’t want the year to end that way though and I said to Morgan (my right-hand man) “F*ck it, let’s do something big”.
I told him that I am willing to invest $75,000 (my savings) into something and bring some positivity to the industry and help those people that really need it most right now.
Now as a business coach, many people thought I was crazy. Why would you do something that could lose money? But look, I am an entrepreneur, not a business owner. It’s not always about money and a return on investment and all that other boring stuff that doesn’t make my life fun. It’s about pushing to see what is possible. Inspiring, motivating others, and lifting people up.
But as we all know… Those that are willing to do something for free, with love and passion, often received the greatest rewards. And that to me, is the definition of a ‘Creative Entrepreneur’.
12-speakers, 2-days, 8159 attendees, over 50 countries, over 10 hours of live streaming. Watch the video to see how it went down!
Obviously, I got a lot of push-back and skepticism and we got a lot of love and support at the same time. It was a risky move, but one that I knew was important right now.
Morgan and I did the simple maths and worked out how affordable we could make this event so people that need it most will have access.
I had $75,000 to invest so we figured, why not make the tickets $7 and try to get 10,000 attendees. I know…. That’s a bit of a stretch and literally, no one in the world has done something like this before. But I thought f*ck it, why isn’t it possible? Who says it can’t work?
Getting 10,000 to a workshop is a mega task for any marketing and advertising agency and Morgan and I did it on our own, bootstrapping the whole way and using all kinds of marketing hacks under the sun to make the dream work.
The risk for this was huge. I know I could have failed massively in front of the whole industry and I could have lost a lot of money. But you know what, life is too short to worry about a scenario that doesn’t even exist yet. So we went guns blazing and put 100% into everything.
This event pushed my comfort zone and what I thought was possible. I had to reach out to the industry leaders to try and pitch them the idea, often waking up at 3 am to jump on a zoom call to make the time difference work. I had to learn Facebook ads and new marketing strategies that I haven’t done before, and Morgan and I had to learn all the hardware and software to make it all work.
Fast forward to the Wedding Photography Summit 2020 and we hit some milestones. One of them being we created the biggest wedding photography workshop in the world and we impacted so many lives that needed help at this exact moment.
10+ hours of live streaming
Those that would take on big risks for the love of what they do, will always see big returns from the universe and I believe this 100%.
Now we are looking towards 2021 and how we can bring it back. Even bigger and even better. So If you enjoyed the ride so far, don’t worry, more to come.
🌟 Jai Long
🌟 India Earl
🌟 Fer Juaristi
🌟 Dawn Jarvis
🌟 Kaley From Kansas
🌟 Elizabeth Austin
🌟 Olivia Markle
🌟 By Leelou
🌟 Igor Demba
🌟 Dylan Howell
🌟 Anni Graham
This is the post I put into the Six-Figure Business Map Facebook group, to help inspire those building their own business and really teaching from example.
That’s it! Let me know in the comments below if you were apart of this workshop! I want to hear from you!