So why is a website still important in 2019/2020? Some say a website is not as important as they used to be and I do agree with that to some degree. But I could also argue that a good website is more important than ever before.
I think if your website is built right, has loads of relevant content to what your traffic is looking for and is visually pleasing, it can turn your traffic into clients and fans.
It is important to know what the purpose is of your website and how you can build it to best serve your business and best serve your clients. Also, it is good to know what content you should publish and put more time in. Things change so fast in the digital world and the way people use websites has changed dramatically even in the last few years.
For example, 4 years ago, I would publish new weddings on my blog and website pretty often. I would do that because I could see that is the type of content my traffic was trying to find when they came to my site. You can track things like that with great tools look Google Analytics. If you don’t have Google Analytics set up on your website yet, I recommend doing that sooner rather then later.
Today, not many people go to my website to see my portfolio. Mostly because they now spend a lot of time scrolling through Instagram and they are happy with my portfolio on my social media. So when they are heading to my website, they are looking for different content, such as blog posts that will answer questions or help them with their wedding. Or to find more about my packages and what I offer and a means to contact me and send an enquiry.
On the podcast, Episode 11, I talk about these 4 things:
– Is it google voice friendly?
– Do you have subtitles on your videos and content?
– Can anyone read the text? Is it legible
– Not over complicating the website
– How can you connect with your clients with your brand
– Does it best represent your services and what you are about?
– Does it represent the quality of your work?
– Does it represent trust?
– Is it informative?
– Is it relevant?
– Is it interesting?
– Is it binge-worthy?
– Video + text?
– Should you use a copywriter?
– Seo – Optimising your website to work well with search engines to get organic traffic.
– Social channels – Make it easy for your traffic to share their favourite content.
Convert traffic into clients and even fans!
Also, if you struggle with your SEO and would like to do it yourself. Check out my friend Dylan’s SEO course.
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